Brookwood Bank Credit Card Programs

The credit card business has changed dramatically over the past few years. While there are more than 2,500 card issuers in the U.S. today, there are a handful of mega issuers who are 1,000 times larger than the others. These mega issuers have substantial advantages. Their size allows them to leverage technology, management skill and information management. They use these advantages to: approve more accounts, grant higher credit lines, offer lower interest rates, market better reward programs, provide a higher level of customer service, and maintain cutting edge internet applications and servicing functionality.

This situation is driving many banks to reevaluate their credit card program. They are asking questions such as: How can we stop our card base from shrinking? How can we get our customers to use our credit card? How can we become competitive? How can we stay competitive in a market that is changing as rapidly as this?

Brookwood’s principals have extensive experience in the credit card business and have worked with hundreds of banks to help them analyze these very issues.

Brookwood can help you find a solution, which will:

	Increase the number of customers who use the card with your name and logo
	Offer higher credit lines to your cardholders
	Improve your product set (lower rates, better rewards)
	Reduce your credit risk
	Increase your overall profitability
	Provide access to state of the art customer service technology

Brookwood uses a unique business model that keeps your bank’s name totally confidential while surveying the market to find your best alternatives. Your management will then be in a position to further evaluate these options or to walk away with no obligation. It is that simple. We would be happy to speak with you about your specific situation.